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Social responsibility and the medical profession

Keynote address, Strategic Session 1

Presenter

Dr. Brian Goldman, award-winning host of White Coat, Black Art on CBC Radio One, and best-selling author of The Night Shift: Real Life in the Heart of the E.R. and The Secret Language of Doctors.

Delegates will gain insight on opportunities and challenges related to social responsibility, and how these may apply to physicians and organized medicine. This address, followed by strategic discussion, challenges delegates to proactively define/advocate for their unique value position in order to influence health care transformation within team-based models and continue offering best patient-centered care. 

Participants will:  

  • detect the use of argot (slang), its use in medicine and other high-intensity occupations and the purposes it serves — including the revelation of medicine’s hidden curriculum
  • determine examples of archetypical argot to demonstrate how language reveals and symbolizes areas of medical practice in which prevailing attitudes may run counter to the principles of social responsibility and medical professionalism
  • explore whether slang is a problem to be eliminated through rigorous enforcement of medical professionalism or a symptom of issues in health-care delivery that can be addressed by other means

  In the strategic session, participants will:   

  • list emerging and ideal components of social responsibility and medical professionalism now being developed through medical training programs, inform CMA policy on medical professionalism and provide input on the concepts of accountability, inter-professionalism and patient-centered care  
  • define the physician’s unique role in the current health care system so that physicians can play the most appropriate role in a team-based inter-professional approach

Strategic questions 

  • Do we sufficiently understand the unique value of the patient-physician relationship as seen through the eyes of the patient?
  • How should the physician unique value proposition be cast in the emerging environment of team-based care?
  • Is continued reliance on fee-for-service undermining the physician value proposition in the emerging context of team-based care?
  • What does social accountability mean to the individual practising physician and to medical organizations; is it an essential element of medical professionalism?
  • How will health care transformation enhance the physician unique value proposition?

This event is an Accredited Learning activity (Section 1) as defined by the Maintenance of Certification program of the Royal College of Physicians and Surgeons of Canada for 16.5.  This program has been reviewed and approved by the University of Ottawa, Office of Continuing Professional Development.

This program has been accredited by the College of Family Physicians of Canada and the Ontario Chapter for up to 16 Mainpro-M1 credits.