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Marketing and Communications Manager

Location:

Ottawa, ON

Business Unit:

Enterprise Marketing and Communications

Reports to:

Director, Enterprise Marketing

Type:

Permanent / Full Time


Overall job purpose

This Marketing Manager will lead, manage and execute end to end marketing strategies and programs in support of The Canadian Medical Association (CMA) strategic objectives and the Enterprise Marketing mandates — this includes planned and unplanned programs. Chief responsibility will be to support the Enterprise Marketing group and Director of Enterprise Marketing by managing strategic marketing programs. This includes ownership and accountability for programs in order to evolve and drive forward the CMA value proposition and brand.

Key responsibilities

  • Develop content and execute programs/campaigns to build brand equity over the long term, drive growth and engagement through awareness and lead generation campaigns specific to subject/issue and/or segment including members, potential members, and patients/public
  • Development of marketing plans in collaboration with internal and external partners, outlining objectives, key messages, strategies, tactics and measures, effectively leveraging all appropriate channels
  • Apply a strategic lens to all marketing/communications products and optimize opportunities for cross-promotion
  • Develop strong content in different formats (written, digital, etc.)
  • End to end execution of the plan and tactics, working with internal teams and external agencies (as required)
  • Track, analyze and report on activities and results with a focus on ROI
  • Develop and manage program/campaign budgets
  • Develop strategies, and content for multiple channels, and make recommendation on how to market CMA advocacy
  • Integrate and collaborate with key stakeholders
  • Develop and execute specific tactics that support other day-to-day business and marketing strategies
  • Understand and articulate the value proposition for all audiences
  • Understand corporate business objectives and effectively build programs to help drive results
  • Ensure materials adhere to brand standards
  • Participate on cross-functional project teams as required
  • Contributes to process improvement on an ongoing basis

Key skills and competencies

Core competencies:

  • Communication
  • Creativity and innovation
  • Customer / member focus
  • Results oriented
  • Teamwork and collaboration

In addition to the core competencies, senior individual contributors have the following leadership competencies:

  • Strategic thinking
  • Leading and managing change
  • Developing others
  • Team leadership

Additional skills required for the role:

  • Knowledge of physicians/medical profession and/or Canadian health care environment an asset
  • Bilingualism (English/French) is an asset
  • Superior writing skills and creative content development for all platforms
  • Advanced marketing and communications strategy and planning skills, including campaign management, project management, channel management and digital marketing
  • Strong research, analytical and interpretation skills in developing new strategies or initiatives to drive business growth
  • Strategic thinking; creative and innovative
  • Excellent organizational, planning and project management skills, including attention to detail and a focus on milestones and deadlines
  • Strong ability to independently deliver on objectives and handle a significant level of autonomy
  • Action-oriented; deals with situations and issues proactively, seizing opportunities that arise
  • Demonstrated relationship management skills and strong integrator
  • Strong ability to handle multiple concurrent and time-sensitive priorities
  • Highly adaptable to change; can successfully engage and enable others to effectively respond as required

Education

  • University degree in Marketing or Communications

Experience

  • 5-10 years of relevant experience in the development and execution of marketing/communications programs
  • Experience in digital marketing (SEO, SEM, etc.)

Date Posted

We thank all candidates for their interest; however, only those selected for an interview will be contacted.

CMA is an equal opportunity employer and will reasonably accommodate people with disabilities during the recruitment, assessment and hiring process.