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Defining the physician unique value proposition

Workshop session


Dr. Alan Ruddiman, chair of the 2013 Doctors of BC working group on medical professionalism
Dom Crolla, Canadian Bar Association representative sharing insight on professionalism related to the legal profession
Mark Valois, facilitator, Intersol Group

This working session aims to develop implementation strategies around demonstrating how physicians provide value, through their professional role, to meet the evolving health needs of Canadians. The resulting implementation suggestions will be discussed at Strategic Session 1.

Learning objectives

Participants will:

  • define how the medical profession’s role is perceived today
  • interpret findings and develop insights from qualitative research on what physicians believe they provide to patients that no other provider can, and on what patients expect to receive from their physician that they wouldn’t expect of any other provider
  • promote the physician unique value proposition to colleagues, and advocate how it can be further developed and implemented for greater influence in leading health care transformation in the areas of knowledge, application and accountability

Evaluation form

This event is an Accredited Learning activity (Section 1) as defined by the Maintenance of Certification program of the Royal College of Physicians and Surgeons of Canada for 16.5. This program has been reviewed and approved by the University of Ottawa, Office of Continuing Professional Development

This program has been accredited by the College of Family Physicians of Canada and the Ontario Chapter for up to 16 Mainpro-M1 credits.