Sign In

​Direct-to-consumer advertising

Direct-to-consumer advertising refers to companies directly promoting health-related products — including pharmaceuticals — to consumers. These products should always be prescribed based on an individual patient's specific clinical needs, not on personal preferences prompted by advertising.

CMA policies

Direct-to-consumer advertising (2002, most recent)

Principles for providing information about prescription drugs to consumers (2003, most recent)

Additional resources

Canadian Pharmacists Association: Direct-to-consumer advertising (DTCA)

Pharmaceutical Advertising Advisory Board: Code of Advertising Acceptance