Direct-to-consumer advertising refers to companies directly promoting health-related products — including pharmaceuticals — to consumers. These products should always be prescribed based on an individual patient's specific clinical needs, not on personal preferences prompted by advertising.
Direct-to-consumer advertising (2002, most recent)
Principles for providing information about prescription drugs to consumers (2003, most recent)
Canadian Pharmacists Association: Direct-to-consumer advertising (DTCA)
Pharmaceutical Advertising Advisory Board: Code of Advertising Acceptance